Professor of media innovation, Tallinn University
Studies of innovation systems, which grew out of evolutionary economics, have been ongoing and evolving for a couple of decades now. There are different versions of these theories and studies, but in general they all deal with the question, how to arrive at innovations, economic growth, and general well-being through better coordination of economic systems and organisation of knowledge exchange.
For some time now, I have been pondering how to incorporate Juri Lotman’s concept of semiosphere into thinking about innovation, and how to also consider the communication processes driven by cultural codes, and cultural diversity as a goal and a means. However, this time, I would like to include another two concepts. Firstly, the term ‘public value’ – how to construct innovation systems that will primarily create values that are open to all, open for reuse. Secondly, how to incorporate the biosphere and its own communication, innovation, and knowledge creation processes into the calculations of innovation systems. Finally, when we consider for example the development of metaverse, or a spatial internet that incorporates the whole environment, then how can we include in its design, its ‘sectoral system of innovation’, not only the calculation of the developmental logic of economy and culture, but also that of the biosphere?
Indrek Ibrus is professor of media innovation at the Baltic Film, Media and Arts School (BFM) of Tallinn University